Introducing Alex Showerman

Where are you currently living?

Waterbury, Vermont!

What brought you back to Vermont?

The people, the food, and the beer! Everywhere I’ve traveled, I’ve just never found a community that was as connected and supportive as Vermont is. Out west I found pockets of community mostly through sport, but in Vermont everybody just cares so deeply about each other, and there’s nothing like it. I also never found a state with as good food and beer!

Why partner with Lawson’s Finest Liquids?

For me when thinking about beer sponsors it was Lawson’s or bust! I’ve been drinking the beer since the foil top and farmers market days. Watching it grow into such an incredible mission driven company has been so cool to watch! I’m a huge fan of the work that the SIP program does especially when it comes to supporting expanding outdoor recreation opportunities in Vermont. It’s also so cool to see so many women in leadership at the company. I really think Lawson’s is such a positive disruptor to the craft beer industry in all the best ways. Excited to be a part of introducing more people to the brand and amazing beer.

Favorite LFL beers?

The one that makes me think of home is Mad River Maple. My favorite Taproom pour is Scrag Mountain Pils on Lukr, and for trail beers, gotta be Hazy Rays.

Where do you like to enjoy a cold beer or two?

Tailgate of my truck with Gus (my dog). That or at Blackback Pub in Waterbury with friends.

How did you get into mountain biking?

As a kid I was obsessed with everything action sports. I begged my parents to send me to Woodward BMX camp, but they didn’t. So instead, we would bomb down trails through the woods on our department store bikes. I reconnected with mountain biking after college now a little over 10 years ago. I wanted a more fun alternative to trail running and it’s been an incredible life changing ride ever since!

You just dropped the teaser for Coming Home which is currently premiering at festivals. What was the project about and what did it mean to you?

Coming Home’s goal was twofold. One we wanted to tell a very human story of finding belonging. During this divisive time in history, it feels so easy to fall into camps and cast aside anybody who isn’t like you, but at the end of the day we’re all just searching for a place we feel supported in. Coming Home tells that story through the lens of freeride mountain biking.

We also wanted to show women hitting the largest sanctioned and publicly available features in Vermont. So, it’s a very joyful and shreddy film with heart.

What are you up to this year?

So much! Launching Coming Home and supporting screenings across North America, I have a second video project that we shot out in Utah currently in post-production, I have some exciting product collaboration coming out with Skida and Weston Snowboards, and I recently started part time as the Waterbury Area Trails Alliance, Trails Director! A huge focus is breaking down barriers in media, product, events and recreation infrastructure to help more women thrive in action sports.